Other media
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Bus Backs are used as a Point-of-Danger stratgey, intervening with a reminder message when the driver is behind the wheel. |
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Washroom Posters also form part of the Point-of Danger strategy, intervening before drivers return to their vehicles. |
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Radio is largely listened to in car at the Point-of Danger and can be used to reach the ‘high risk times of day’ when collisions occur such as morning and evening drive time. |
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The launch of a new information leaflet on Seat belts (1.1MB)
The leaflet was launched on 2 April 2003 at the Royal Jubilee Maternity Hospital
in Belfast.
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With the co-operation of the Department for Regional Development motor
way signage (Electronic Message System) is used to reflect key road safety messages
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Press is used to promote the launch of all new campaigns. This is also a useful media to highlight key
road safety messages prior to increased risk periods such as ‘back
to school’. It is also used to inform on the effectiveness of campaigns
- Seat Belt Survey Results |
